strategy & transformation
IF YOU WANT TO CHANGE, YOU NEED CLEAR, ACHIEVABLE GOALS AND A GOOD STRATEGY.
Shaping new iterative approaches in the company with OKR and JTBD
Advancing digitalisation is forcing companies to continuously question and adapt their working methods. Traditional management methods often reach their limits when it comes to meeting the dynamic requirements of the digital world. Two approaches that are becoming increasingly important are OKR (Objectives and Key Results) and JTBD (Jobs To Be Done). Both concepts offer new ways of organising work in the company iteratively and reacting flexibly to changes.
OKR - Goals with measurable results
OKR is a method in which clear goals (objectives) are defined and pursued through measurable results (key results). This iterative approach enables companies to link their vision and strategic goals with concrete, short-term actions. The regular review of OKRs promotes rapid adaptation to market changes, which is crucial in the digital world.
Digitalisation requires quick reactions to new trends, technologies and customer needs. With OKR, companies can achieve measurable progress in a short period of time without having to pursue long-term, rigidly defined plans. The flexibility of OKR promotes continuous improvement by allowing teams to work in short cycles and regularly reflect on their approaches.
JTBD - focussing on customer needs
The JTBD approach shifts the company's perspective from products or services to the needs and ‘jobs’ of customers. Instead of focusing on the functions of a product, JTBD is about understanding the customer's underlying problem and developing solutions that help them fulfil this ‘job’.
In the context of digitalisation, this is particularly important as customer needs change quickly and often unpredictably. Companies that adopt the JTBD approach are better able to develop digital products and services that not only meet current needs but also anticipate future requirements. JTBD enables a deeper customer focus and agile product development that continuously responds to new digital challenges.
OKR & JTBD in combination
The combination of OKR and JTBD creates a strong foundation for digital transformation. OKRs set clear goals and measure progress, while JTBD ensures that the right problems are tackled at the right time. These two concepts promote an iterative way of working that enables organisations to learn quickly, adapt and continuously innovate.
By combining both approaches, organisations can proactively shape their digital transformation and remain successful in an increasingly complex and fast-moving digital world. By regularly adjusting their goals and focussing on the changing needs of their customers, they develop a culture of continuous improvement, which is crucial for success in the digital era.
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Find out more about
our working methods and solutions
Find out more about
our working methods and solutions
