Barrier-free now: Your advantage in the competition 2025!

Accessibility 2025 is the focus of the European Accessibility Act (EAA), which aims to make products and services in the EU more accessible for people.

Companies and public organisations are obliged to make their products and services accessible by 2025. Among other things, this means that websites, mobile applications, ATMs, ticketing systems and many other services must ensure accessibility for all user groups.

Implementing accessibility in accordance with the European Accessibility Act (EAA) brings numerous advantages for a company's brand:

Competitive advantage:
Companies that invest early in accessibility can position themselves as pioneers and stand out from competitors who may not yet fulfil these requirements.

Legal certainty:
Compliance with the EAA helps companies avoid legal risks and protect themselves from potential penalties or lawsuits that could result from non-compliance with accessibility standards.

Improved user experience:
Accessibility improves the user experience for all customers. Many of the adjustments made for people with disabilities, such as clearer navigation and more understandable content, also benefit other users.

Positive public relations:
Communicating your accessibility efforts can generate positive media attention and publicity. This strengthens the image and public perception of the brand.

Strengthening brand loyalty:
Companies that strive for accessibility demonstrate a sense of social responsibility. This can strengthen customer loyalty and improve the reputation of the brand.

Employee motivation and retention:
An inclusive work environment can increase employee motivation and retention. Employees are proud to work for a company that cares about inclusion and accessibility.

Innovation and efficiency:
Addressing accessibility can lead to innovation that benefits other areas of the organisation. More efficient processes and new technologies can help overcome barriers and increase productivity.

Overall, taking accessibility into account not only offers ethical and social benefits, but also strengthens a company's economic position and competitiveness.